Why Digital marketing ? why not traditional marketing ?

Benefits of Digital Marketing

As we all know both traditional and digital marketing has their own advantages, but let's figure it out which is more effective and suitable for your business. Marketing is an inevitable part of any business. In this digital world, most of the population depends on the internet for everything, while there are a set of people who don't know how to use the internet. So it is difficult to make a decision which is best.

What is Traditional Marketing? 

Traditional marketing is the old media or conventional marketing strategy which includes media such as newspaper, magazines, radio, and television. It is easy to reach the local audience and it helps you in delivering the message to a large number of audiences.     

Types of Tradition Marketing:

• Print
• Broadcast
• Direct Mail
• Telemarketing

What is Digital Marketing?

As technology continues to evolve, the usage of internet has increased drastically. Digital/Online marketing is the promotion of your business through electric media. The main advantage of online marketing is that you can reach to your targeted audience in a cost-effective and measurable way.

Advantages of Digital Marketing:

• Cost Effective: As you know newspaper & television ads cost a lot and small-scale entrepreneurs cannot afford it. On the other hand, online marketing is affordable which helps you in expanding the scope of marketing across boundaries.  
• Real-Time Results: Online marketing gives you quick results as compared to traditional marketing. It gives you all information such as impressions, clicks, number of visitors, conversion rate, bounce rate, etc. These data will help you in making new strategies and take further action.
• Brand Promotion: Digital Marketing wins this category. With the limited space and frequency of advertisement with traditional marketing, it takes more time and it costs a lot. Owning a website or a social media page will put forward things to the audience across the border. This will help you in creating awareness about your business and helps in branding your business. 
• Higher Reach: Of course, you can reach the majority of the population in a particular town/city by advertising in television and newspaper. But these are limited to a certain locality. Whereas in digital marketing you can advertise your business to the world or you can target your audience based on location, gender, and age group. 
• Customer Engagement: Online marketing gives you the freedom to have a continuous interaction between the business and the end user/customer. Customers can discuss the product or services in the real-time which will increase the trust and customer satisfaction. Whereas in traditional marketing you cannot interact with the targeted audience in real-time.
• Easy to Analyze: In real-time, you can find the results in online marketing. Using Google Analytics you can measure the metrics like a general trend, conversion rate, and inbound rate. This will help you in identifying what is working and what is not working for you. Also, you can use these metrics in creating a new marketing strategy. 
• Personalization: You can target your audience based on location, gender, and age group. You can track the audience using which you can greet them with special offers which will help in increasing customer satisfaction.
• Conversion Rate: With the help of online marketing your customers are few clicks away from purchasing a product/service. Customers can reach to you any time they need.