11 Things you need to know for on page SEO, SEO on page Technique ( Basic On page Optimization details )
On-Page Optimization
All the SEO strategy is focussed to rank high as much as possible and get more relevant traffic in search engines. As I told you before, there is two variable which is on-page and off-page SEO. Now I am going to give some insights about on-page optimization. On-page deals with optimizing the textual and visual content as well as the HTML source code of a page.
Importance of On-page SEO
If you own a website, you will have more control over your on-page elements. I believe on-page issues can be tackled easily as it deals with technical set-up, quality of the code and the content, as they are in your own hands. On-page optimization will have a direct impact on your website or web page, which will also increase the prospect that our off-page strategy will be successful.
How to build a perfectly optimized web page?
There is a perfect answer to this question, as there are so many best practices like increasing the quality of your codes, writing high-quality content and user experience. These are the main pillars of on-page optimization. Here are some of the key on-page factors that search engines love:
• Start Title Tag with your main keyword so that you will get more weight it has with search engines.
• H1 Tag is your headline tag mostly which will be filled automatically. Make sure your web page has a perfect H1 Tag which includes your keyword. Example: <H1>On-Page Optimization</H1>.
• Avoid ugly URLs (www.abc.com/ashg3423ajshdisuhd) and make your URL short and keyword rich (www.abc.com/onpageseo). As per industry standards, the shorter URLs rank better in Google.
• Make your webpage more interactive and engaging with images, videos, and diagrams to reduce the bounce rate and increase the time on site.
• Use H2 Tags to high light your targeting keywords by adding at least one subheading.
• Drop your main keyword within the first 100 words of the article.
• As mobile users are increasing and your site will get more visitors from mobile, I recommend the responsive design to make your websites user-friendly.
• Increase your site speed by compressing the image content and switching to faster hosting. Page speed is also one of the ranking factors in Google.
• Optimize the images in the landing page by including the targeting keywords in the image file name. Example: on_page_optimization.png.
• SEO supports lengthy content and the longer content tends to rank higher on Google.
• Use Social Media buttons which may not play a significant role in ranking your site, but it helps to interact with the users.
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