Skip to main content

What are different types of SEO ?

By



Types of SEO



As we all know, SEO is one of the technique to boost your website to improve the visibility of your business on the internet. Before going ahead with SEO you have to know more about the types of SEO we use to improve the ranking of your website. White Hat SEO, Black Hat SEO, and Grey Hat SEO are the three different types of SEO techniques. Though white hat and black hat techniques have their own characteristics and advantages, companies/business will look for long-term, stable and sustainable results which can be accomplished only with white hat SEO.






White Hat SEO


As the name itself denotes, White Hat SEO is the genuine technique used to rank your website, which follows all the search engine guidelines to improve the visibility of your page on the internet. White hat technique is most widely used as it follows all the guidelines of search engines without exploiting the loopholes. You cannot expect any quick results in this technique but the driven results will be lasting.

So the question arises why to go for white hat SEO? Simple, if you follow the guidelines the results will automatically fall in place. Am I right? Our website will start ranking gradually and steadily. Last but not the least is the result will be long-lasting. Obviously, the next question will be what all things come under white hat SEO?

  • Quality Content
  • Proper use of keywords and meta tags
  • site performance
  • Link Acquisition
  • Website HTML Optimization




Black Hat SEO



This technique is an unethical way of optimizing which is used to increase page or site’s ranks in major search engines.  This practice leads to violating the search engines' terms of service and may end up on the site getting banned from the Search engines. As an SEO consultant, we usually not prefer and avoid using this technique for getting a better page rank in the search engines.
Is your site or page banned from the search engine? Don’t panic! Double check with the below tactics if you or your SEO consultant have used.
  • Keyword Stuffing
  • Doorway Pages
  • Cloaking
  • Hidden text or links
  • Article Spinning
  • Buying Links
  • Automated queries to Google
  • Content Automation

Gray Hat SEO

This technique is what its name suggests. It falls between both ‘White hat’ and ‘Black hat techniques’. You should be 100% sure of what you are doing before taking this approach. However, your site may or may not be banned from search engines and affiliate sites. There is a lot of uncertainty about what the Grey hat technique does. For example, few may consider duplicate content and paid links as the grey hat when actually it is illegal as per Google’s Webmaster guidelines and hence they fall under Black hat SEO. 
Here are some of the tactics which are out of the scope of White hat SEO but technically legal:
  • Charity Links
  • Use Negative SEO
  • Pay for Reviews
  • Redesign you website frequently
  • Write negative reviews

Comments

Post a Comment

Popular posts from this blog

What is Google search console ? previously known as Google Webmaster Tool.

By
Google Search Console ( Google webmaster tool ) Are you new to search engine optimization? Then before starting optimizing your website, sign up for Google Search Console (Previously called Google Webmaster tool). Search Console is a free web service by Google that allows you to check what's happening with your website/blog. This helps you to decide based on the data instead of optimizing blindly. Here are the steps to explain how it works.  The first thing to be done after logging in is adding your blog/website link and verify the ownership by choosing either of four below options. 1.    HTML File: Upload an HTML file to your website and click on verify once uploaded. 2.    HTML Tag: Copy, paste the Meta tag given under this tab on your website and click on verify. 3.    Google Tag Manager:  You need to login to your GTM account if you have already registered to verify the ownership. Single click and it's verified. 4. ...
Post a Comment
Read more

Why Digital marketing ? why not traditional marketing ?

By
Benefits of Digital Marketing As we all know both traditional and digital marketing has their own advantages, but let's figure it out which is more effective and suitable for your business. Marketing is an inevitable part of any business. In this digital world, most of the population depends on the internet for everything, while there are a set of people who don't know how to use the internet. So it is difficult to make a decision which is best. What is Traditional Marketing?   Traditional marketing is the old media or conventional marketing strategy which includes media such as newspaper, magazines, radio, and television. It is easy to reach the local audience and it helps you in delivering the message to a large number of audiences.      Types of Tradition Marketing: Print Broadcast Direct Mail Telemarketing What is Digital Marketing? As technology continues to evolve, the usage of internet has increased drast...
Post a Comment
Read more

Digital Marketing Overview

By
How to Promote your Business/Product? Building a website for your business is the first step to promote your business. What next? Digital marketing/online branding, the effective way to brand your business via one or more forms of media. Apart from the traditional marketing methodology, digital marketing methods give us an opportunity to analyze and understand the market and it gives the clear picture to you what is working and what isn’t. What is Digital Marketing? The Internet is the booming technology and it’s the key factor in online branding. I, as a digital marketer, believe that digital is not just yet another channel for marketing. It necessitates a fresh approach and understanding about the customer behaviors. The key objective is to brand your business through multiple electronic media to reach more customers. Search Engine Optimization (SEO), Social Media Marketing (SMM), Display Marketing and Search Engine Marketing (SEM) are some of the digital channels. ...
Post a Comment
Read more