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How to Rank Our Website on Google First Page?

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The answer is Search Engine Optimization (SEO). Guess what it is and how does it works. SEO is a series of process followed to get primary search results in all major search engines. In simple words SEO is just to structure your website in a way search engine understands.  Search Engine Optimization is the tactics used by our digital marketing professionals to optimize your website and rank your website in all organic (un-paid) Search Engine results Page (SERP). There are two types of optimizations in SEO (which will be discussed in the later topics):
  • On Page Optimization
  • Off Page optimization
Understanding how to get your website on the first page of Google may really feel like a difficult task. Search engines use many tools, software, and algorithms that get updated every hour to decide the position of our website to be displayed in Google search results.

According to the stats, 75% of users never scroll past the first page. So don't you think the first page plays the most prominent role?


Is it really important to do SEO?

SEO is the best ways to connect with your targeted audience. Making a perfect SEO strategy is not easy though but it’s more effective. What happens if we didn’t do SEO?  The consequence will be that your website will not receive a good ranking for its most important keywords. This is called Google Sandbox, which is a so-called filter which is applicable for all new websites in google to prevent from spammers manipulating the search results. So SEO makes your website legible for both search engine robots and the end users.

Right time to start SEO?

This is one of the common questions, the answer is right now or as soon as possible because the sooner you start, the sooner your rankings will increase. Once you are done with building a website the next process should be optimizing the landing page with relevant content with the most important keywords. Whether you are launching a redesign for an existing website or launching a new website, the rules are same.

On-page optimization and off-page optimization are two arms of SEO. On-page is the first step to start with, which deals with website content and the HTML codes. We need to fix the bugs and make it SEO friendly. Off-page deals with outside the website which includes Link Building, Competitor Analysis, Keyword Research, Link Monitoring and more.

How long does it take to do SEO and when we can see the results?

Nowadays people need quick results and the very common question to us is “How much time you need to rank my website/ads on the first page/first position?” The question looks simple but answering this question is quite difficult/complicated.

SEO is the first step to start with right after launching your website to get things right at the beginning and this cause’s big impact on ranking your websites. Since SEO is a long-term process it takes some time to show the results and very rarely you can see immediate results. Domain age, meta tag description, website content, website design, geo-target, keyword competition are the important factors which play a vital role in SEO.

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