Digital Marketing Overview

How to Promote your Business/Product?

Building a website for your business is the first step to promote your business. What next? Digital marketing/online branding, the effective way to brand your business via one or more forms of media. Apart from the traditional marketing methodology, digital marketing methods give us an opportunity to analyze and understand the market and it gives the clear picture to you what is working and what isn’t.

What is Digital Marketing?

The Internet is the booming technology and it’s the key factor in online branding. I, as a digital marketer, believe that digital is not just yet another channel for marketing. It necessitates a fresh approach and understanding about the customer behaviors. The key objective is to brand your business through multiple electronic media to reach more customers. Search Engine Optimization (SEO), Social Media Marketing (SMM), Display Marketing and Search Engine Marketing (SEM) are some of the digital channels.

How Digital Marketing Will Help?

1.      Evolution of the internet and modern technology is doing everything for the small and medium scale business to keep up and compete with the leading market holders.

2.      Digital Marketing is affordable and gives the equal opportunity for all kinds of business to create a consistent branding and gives real time results.

3.      Mobile and Social Media are one of the powerful elements in building a brand. Social Media Marketing helps you in interacting with the targeted audience and helps in acquiring leads.

4.      Digital Marketing gives you the leverage to become more specific about the targeted audience. For example. You can target users of particular age group, gender, location, language, etc.

5.      Gain the trust of customers with engaging content and Images which will tempt people to take favorable actions.

6.      SEO (Search Engine Marketing) is one of the first and effective steps in digital marketing. Using relevant keywords and content we can introduce our product/service by which we can attract more traffic to our website, which will result in conversions.

7.      Product recommendations play a great role in tempting and make people take favorable action. As per analysis from the top ecommerce market holders product recommendations creates 33% higher average order value.

8.      Digital Marketing offers a platform to showcase your product across the globe and allows you to track how effective it is.

9.      Digital Marketing is an effective tool to market your business/product directly to the customers and track the behavior of your customers.

10.  Posting positive feedbacks about your product/services or your happy customers will create trust and enhance the brand value which can attract new customers.

Digital Strategy:

Digital Strategy / Digital Marketing Strategy is the list of actions that you are going to do in online marketing to achieve your marketing goals. Digital strategy varies depending on the person’s aspects, business goal and scale of your business. Strong and effective digital strategy will help you in building a successful online business.

The basic step of any marketing strategy is to know who your customer is. According to your product/business, I can narrow my path to the customer by Quantitative information like Location, Age, Interest, etc.

Five Important Factors of Digital Marketing:

1.      Reach

2.      Targeting

3.      Price

4.      Competitive Analysis

5.      ROI (Return of Investment)