Digital Marketing

Google Analytics: If you are not aware of the concept of Google Analytics or you haven't installed it on your website, then you are in the right place. Here I would like to explain the importance of Google analytics and how to use it. Importance of Google Analytics: Do you own a website? Or do you have a blog? If your answer is yes for either of it, then you need analytics. Let's check a few questions which you can answer using Google Analytics. How many visitors visiting my blog/site? Where do the visitors live? Through which websites are we getting traffic? What are the most popular pages on my website? How many visitors are actually get converted into leads? How can I improve the website’s speed? What content do the visitors like the most on my blog/website? How long the visitors are staying on my blog/website? There are many more questions which Google Analytics can answer. The above mentioned are the most important questions for the owners of ...

On-Page Optimization All the SEO strategy is focussed to rank high as much as possible and get more relevant traffic in search engines. As I told you before, there is two variable which is on-page and off-page SEO. Now I am going to give some insights about on-page optimization. On-page deals with optimizing the textual and visual content as well as the HTML source code of a page.  Importance of On-page SEO If you own a website, you will have more control over your on-page elements. I believe on-page issues can be tackled easily as it deals with technical set-up, quality of the code and the content, as they are in your own hands. On-page optimization will have a direct impact on your website or web page, which will also increase the prospect that our off-page strategy will be successful. How to build a perfectly optimized web page?  There is a perfect answer to this question, as there are so many best practices like increasing the quality o...

Wondering how a website can be seen on Google’s first page for a long time? The reason behind this is Off-page Optimization.  Off-page Optimization plays a vital role in SEO. It is the technique of actions taken outside our actual website to improve the position of the website in search rankings. These are the measures which help to create high-quality backlinks or incoming links.  Importance of Link Building: 1.    More visibility of the website or blog in search engine results. 2.    Get traffic from other websites by performing backlinking. 3.    Link building helps in getting indexed in search engines very quickly. 4.    Can receive quality incoming links. Top SEO Offpage Optimization (Link Building) Techniques and Activities 2018: 1.    Social Presence: This should be the first step with which you have to start your Online Presence. Try to create your profile in the most popular and h...

Google Search Console ( Google webmaster tool ) Are you new to search engine optimization? Then before starting optimizing your website, sign up for Google Search Console (Previously called Google Webmaster tool). Search Console is a free web service by Google that allows you to check what's happening with your website/blog. This helps you to decide based on the data instead of optimizing blindly. Here are the steps to explain how it works.  The first thing to be done after logging in is adding your blog/website link and verify the ownership by choosing either of four below options. 1.    HTML File: Upload an HTML file to your website and click on verify once uploaded. 2.    HTML Tag: Copy, paste the Meta tag given under this tab on your website and click on verify. 3.    Google Tag Manager:  You need to login to your GTM account if you have already registered to verify the ownership. Single click and it's verified. 4. ...

Types of SEO As we all know, SEO is one of the technique to boost your website to improve the visibility of your business on the internet. Before going ahead with SEO you have to know more about the types of SEO we use to improve the ranking of your website. White Hat SEO, Black Hat SEO, and Grey Hat SEO are the three different types of SEO techniques. Though white hat and black hat techniques have their own characteristics and advantages, companies/business will look for long-term, stable and sustainable results which can be accomplished only with white hat SEO. White Hat SEO As the name itself denotes, White Hat SEO is the genuine technique used to rank your website, which follows all the search engine guidelines to improve the visibility of your page on the internet. White hat technique is most widely used as it follows all the guidelines of search engines without exploiting the loopholes. You cannot expect any quick results in this technique but t...

Benefits of Digital Marketing As we all know both traditional and digital marketing has their own advantages, but let's figure it out which is more effective and suitable for your business. Marketing is an inevitable part of any business. In this digital world, most of the population depends on the internet for everything, while there are a set of people who don't know how to use the internet. So it is difficult to make a decision which is best. What is Traditional Marketing?   Traditional marketing is the old media or conventional marketing strategy which includes media such as newspaper, magazines, radio, and television. It is easy to reach the local audience and it helps you in delivering the message to a large number of audiences.      Types of Tradition Marketing: Print Broadcast Direct Mail Telemarketing What is Digital Marketing? As technology continues to evolve, the usage of internet has increased drast...

The answer is Search Engine Optimization (SEO). Guess what it is and how does it works. SEO is a series of process followed to get primary search results in all major search engines. In simple words SEO is just to structure your website in a way search engine understands.  Search Engine Optimization is the tactics used by our digital marketing professionals to optimize your website and rank your website in all organic (un-paid) Search Engine results Page (SERP). There are two types of optimizations in SEO (which will be discussed in the later topics): On Page Optimization Off Page optimization Understanding how to get your website on the first page of Google may really feel like a difficult task. Search engines use many tools, software, and algorithms that get updated every hour to decide the position of our website to be displayed in Google search results. According to the stats, 75% of users never scroll past the first page. So don't you think the first page plays the m...