Digital Marketing

Search Engine is a big place where you can find so many things which are happening in and outside the world. We are living in a world where you cannot live without internet/search engines. We use search engines for learning, shopping, and entertainment also for business. It is difficult to remember the URL of each and every page or websites, but it is always easier to search through search engines. You just need to go to any of the search engines (Google, Yahoo, Bing, etc) and type the keyword you are searching for, for example, “red shoes”. You will get so many links coming in and just follow any of the links. It looks very simple, isn’t it? How does it work? Any idea??? For all your queries or questions search engines need to answer precisely, for that search engine needs to find the information in the web and secondly it has to be organized. Indexing and Crawling , these are the two main functions of search engines. Crawling is the process where the search engine bots or s...

How to Promote your Business/Product? Building a website for your business is the first step to promote your business. What next? Digital marketing/online branding, the effective way to brand your business via one or more forms of media. Apart from the traditional marketing methodology, digital marketing methods give us an opportunity to analyze and understand the market and it gives the clear picture to you what is working and what isn’t. What is Digital Marketing? The Internet is the booming technology and it’s the key factor in online branding. I, as a digital marketer, believe that digital is not just yet another channel for marketing. It necessitates a fresh approach and understanding about the customer behaviors. The key objective is to brand your business through multiple electronic media to reach more customers. Search Engine Optimization (SEO), Social Media Marketing (SMM), Display Marketing and Search Engine Marketing (SEM) are some of the digital channels. ...